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Standing for Something – Forging & Communicating Your Company’s Identity

by Shea with Comments Off on Standing for Something – Forging & Communicating Your Company’s Identity in 25 April, 2014

You think if you just get more leads into your system, you’ll be successful.  There’s a lot more to this marketing equation than just getting leads.  You think you’ll close a certain percentage of them and you’ll be fine.    The problem is the entire landscape is shifting.  You can’t do the same things you could […]

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The New Realities of Marketing

by Shea with Comments Off on The New Realities of Marketing in 19 April, 2014

How to do more than just survive… how to thrive in the post recession era of dismal advertising results, Internet marketing frustration, and out of control marketing costs. Do you remember when you could just place an ad in the newspaper, in a magazine, on the radio or TV or in a ValPak mailer and […]

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Strategic Analysis

by Shea with Comments Off on Strategic Analysis in 03 April, 2014

When is the last time you performed a detailed Strategic Analysis of your business? The first step in strategic planning is to know exactly what your strengths and weaknesses are and how they relate to your competition.  It’s amazing how few business leaders actually do this.  Until you know your business positives and negatives, it’s […]

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