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3 Top Internet Marketing Strategies for Small Businesses

by Shea with Comments Off on 3 Top Internet Marketing Strategies for Small Businesses in 25 May, 2015

Internet Marketing Strategies for Small Businesses Small businesses don’t usually have access to big-budget marketing campaigns. This fact can leave more than a few small business owners feeling like they are unable to compete with larger corporations who have deep pockets to fund wide-scale advertising efforts. If you are a small business owner, you don’t […]

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Why Should I Do Business With You vs. One of Your Competitors?

by Shea with Comments Off on Why Should I Do Business With You vs. One of Your Competitors? in 22 May, 2015

Strategic marketing requires a clear and precise message of “why should I do business with you?” is made clear. Many business owners believe what they are saying in their marketing is special, unique or somehow enigmatic when in fact it is just another rehashing of old tropes and clichés.  To ensure your message is made […]

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How To Articulate With Passion, Precision, and Power

by Shea with Comments Off on How To Articulate With Passion, Precision, and Power in 21 May, 2015

It is a competitive market out there and without a clear brand, you are sure to get lost in the shuffle. Standing out doesn’t have to mean grandstanding or buying into marketing gimmicks. Making sure that you are the clear choice for those searching for your goods and services simply comes down to being able […]

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3 Important Elements To Building A Strong Brand Identity

by Shea with Comments Off on 3 Important Elements To Building A Strong Brand Identity in 20 May, 2015

Regardless of how many steps go into the process of developing your brand identity, there are really only three elements that play a major role in influencing the success of your efforts. These three elements – uniqueness, consistency, and exposure – should form the foundation for your efforts to establish your brand in the marketing […]

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Building a Powerful Brand Identity

by Shea with Comments Off on Building a Powerful Brand Identity in 19 May, 2015

When we hear certain company or product names, a particular image is instantly brought to our minds.  For some names it might be the company logo, while other names conjure up images of a team of majestic horses, a white “thumbs up” symbol on a blue background, or a certain catchy jingle.  Not all companies […]

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It All Starts With Your Identity

by Shea with Comments Off on It All Starts With Your Identity in 18 May, 2015

Who you are in the business world is more than just your company name, the logo your business carries, or the products or services you offer to the public.  In fact, who you are is really none of those things because your identity is comprised of intangible concepts that form the foundation and essence of […]

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