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7 Internet Marketing Strategies That Work In Today’s Markets

by Shea with Comments Off on 7 Internet Marketing Strategies That Work In Today’s Markets in 01 July, 2015

The internet marketing strategies of last year don’t always work in the markets of today. Once upon a time, it was enough to simply ‘show up’ to the web. People were still quite naïve, and advanced tactics meant little to such a ripe market. Today’s audience knows what it wants. It knows where it can […]

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3 Top Internet Marketing Strategies for Small Businesses

by Shea with Comments Off on 3 Top Internet Marketing Strategies for Small Businesses in 25 May, 2015

Internet Marketing Strategies for Small Businesses Small businesses don’t usually have access to big-budget marketing campaigns. This fact can leave more than a few small business owners feeling like they are unable to compete with larger corporations who have deep pockets to fund wide-scale advertising efforts. If you are a small business owner, you don’t […]

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Why Should I Do Business With You vs. One of Your Competitors?

by Shea with Comments Off on Why Should I Do Business With You vs. One of Your Competitors? in 22 May, 2015

Strategic marketing requires a clear and precise message of “why should I do business with you?” is made clear. Many business owners believe what they are saying in their marketing is special, unique or somehow enigmatic when in fact it is just another rehashing of old tropes and clichés.  To ensure your message is made […]

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Marketing Decisions – Never Make a Major Marketing Blunder Again

by Shea with Comments Off on Marketing Decisions – Never Make a Major Marketing Blunder Again in 20 February, 2015

Strategy #2: Marketing Decisions – Never Make a Major Marketing Blunder Again In his classic book Think and Grow Rich, Napoleon Hill lists one of the major causes of failure as people’s “preference to act on opinions or unsubstantiated judgments rather than facts.” Therefore, marketing decisions based on what you think will work or what […]

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Cost Effective, Not Expensive

by Shea with 2 Comments in 19 February, 2015

Cost Effective, Not Expensive (This is the continuation of a previous post.)  You’re probably wondering how I could pull this plan off without going broke in the process. We’re looking at Cost Effective, Not Expensive.  Actually, it is easy to calculate exactly how much everything would cost, as well as to accurately project the expected […]

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ARTICULATION AND EXECUTION ARE EVERYTHING

by Shea with 1 Comment in 15 February, 2015

ARTICULATION AND EXECUTION ARE EVERYTHING My approach would have been different. The first thing I would have done is to make a deal with Mark, the owner of the local Ace Hardware Store. He has a list of 1,600 customers that he has spent nine years and tens of thousands of dollars to cultivate. Almost […]

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A Lot of What You Have Ever Learned About Marketing Is Wrong

by Shea with Comments Off on A Lot of What You Have Ever Learned About Marketing Is Wrong in 09 December, 2013

Sure you’ve been marketing for a long time—and probably getting what most would consider decent results. But that doesn’t mean there’s not a better way that will produce ever better results. The purpose of this post is to teach you a system for innovating and marketing your company to a point that it’s instantly evident to […]

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