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Who is the Obvious Choice to do Business With? Shea Ellison and Internet Marketing Strategies

Who Is The Obvious Choice To Do Business With In Your Industry And Market?

by Shea with Comments Off on Who Is The Obvious Choice To Do Business With In Your Industry And Market? in 12 August, 2015

Become The Obvious Choice Google the industry you are in and the majority of  websites will look the same. It’s not that they are badly done; in fact, they all look vaguely generic. You click on a site and once you scroll through the platitudes, which you blithely ignore, you lose interest and click back to the search […]

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Internet Marketing Strategies

Learn How To Become The Obvious Choice to Do Business With

by Shea with Comments Off on Learn How To Become The Obvious Choice to Do Business With in 22 July, 2015

The key to learning how to become the obvious choice to do business with is to understand that no matter what you’re selling, whether it’s a product, service, brand, or idea, you are still selling yourself. Convincing people to buy YOU is much more difficult than convincing them to buy something with a price tag […]

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Valuing Your Own Time – Leveraging an Internet Marketing Strategies Expert to Maximize Profits

by Shea with Comments Off on Valuing Your Own Time – Leveraging an Internet Marketing Strategies Expert to Maximize Profits in 03 June, 2015

Why Leverage An Internet Marketing Strategies Expert? Like any meaningful part of a business, developing internet marketing strategies means long hours, hard work, and a lot of research. It’s as much art as science, even more so than other forms of marketing, requiring a knack for understanding how customers work, the ability to crunch numbers […]

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Why Should I Do Business With You vs. One of Your Competitors?

by Shea with Comments Off on Why Should I Do Business With You vs. One of Your Competitors? in 22 May, 2015

Strategic marketing requires a clear and precise message of “why should I do business with you?” is made clear. Many business owners believe what they are saying in their marketing is special, unique or somehow enigmatic when in fact it is just another rehashing of old tropes and clichés.  To ensure your message is made […]

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It All Starts With Your Identity

by Shea with Comments Off on It All Starts With Your Identity in 18 May, 2015

Who you are in the business world is more than just your company name, the logo your business carries, or the products or services you offer to the public.  In fact, who you are is really none of those things because your identity is comprised of intangible concepts that form the foundation and essence of […]

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It’s Not Nuclear Physics, but… Testing

by Shea with Comments Off on It’s Not Nuclear Physics, but… Testing in 21 February, 2015

IT’S NOT NUCLEAR PHYSICS, BUT. . . You may be thinking that this idea of testing seems so obvious that every business owner is most certainly already doing it… Right?  It’s Not Nuclear Physics, but…  The unfortunate reality is that more than 87% of your competitors are NOT willing to take the time to do […]

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Articulate Your Advantage (Identity)

by Shea with Comments Off on Articulate Your Advantage (Identity) in 18 February, 2015

ARTICULATE YOUR ADVANTAGE (IDENTITY) An air conditioning repair company I know of in Phoenix harnessed the power of their Identity and tripled the size of its business in less than a year. Before developing and articulating their Identity, the company had been guilty of running “me-too” advertising.  I told them they need to articulate your advantage. […]

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How To Stand Head And Shoulders Above Your Competition

by Shea with Comments Off on How To Stand Head And Shoulders Above Your Competition in 17 February, 2015

STRATEGY #1: How To Stand Head And Shoulders Above Your Competition Unique Selling Proposition: How To Stand Head And Shoulders Above Your Competition through differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every small business owner’s ears in recent years. But what do these words really mean to the average […]

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What’s Your USP?

by Shea with Comments Off on What’s Your USP? in 16 February, 2015

Do You Really Know What’s Your USP (Identity/Advantage)? Your USP should be developed around your strengths and your competitors’ weaknesses. Some general USP (Identity/Advantage) premises might be lower prices, biggest selection, longest warranty, convenience, quality, superior services, better guarantee – anything that sets you apart from the pack.  Keep in mind that how you articulate […]

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ARTICULATION AND EXECUTION ARE EVERYTHING

by Shea with 1 Comment in 15 February, 2015

ARTICULATION AND EXECUTION ARE EVERYTHING My approach would have been different. The first thing I would have done is to make a deal with Mark, the owner of the local Ace Hardware Store. He has a list of 1,600 customers that he has spent nine years and tens of thousands of dollars to cultivate. Almost […]

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