You Build Confidence by Providing Enough Information
In order to build confidence in your products, people have to feel like they know enough about your offerings to know that choosing to invest them is the best possible choice. Providing the right information to build confidence, however, is the easy part. You already know what makes your products so great. The key here is to know that people will gather information with or without your help, so you must become the source from which all knowledge flows regarding your product. To do this, you should do five things:
Think about where your information is coming from
Specific information about your product or service should be coming from you and verified through third party sources. As such, you should determine the best marketing channels to use in order to build confidence in the consumers mind.
How you are providing the information
Different people prefer to learn in their own ways. In order to build confidence, you need to find out how your consumers prefer to take in information. This way, that you can deliver your content in the most impactful way possible. For example, a person coming from Twitter may prefer small bites of content.
How personalized your content is
You strengthen your ability to build confidence when someone feels like the content they see is just for them. Knowing this comes from analyzing consumer behavior, and customizing your content to perfectly suit the unique needs of your target customer.
How fast you send the information
The web works very fast. If you can’t give consumer the facts they need right away, then you will not be able to build confidence, because they will already be looking somewhere else. Unfortunately, no number of human hands can keep up with the current demand for information. In order to quickly deliver facts to your future customers, you need to use the power of automation. This makes sure that you can build confidence by getting people the right facts when they need them. Your campaign should be directly linked with the automation tools that help send custom content to all of your consumers.
How consistently you send content
Many businesses fall short and fail to provide ongoing information that continues to inform prospective customers to the point where they feel they have enough quality information the make the best decision possible. How much is enough? Only the customer can answer that, and it will be different for each individual. Some may feel they have enough information after two or three pieces of content from you. Others may need five to ten, or more. Plus you need to provide your information so that it addresses all of the different learning modalities; read, hear, see, feel, analyze, connect, etc.
The more knowledgeable a person feels when they go buy things, the more likely it is that they will keep it. They are also more likely to come back for more and tell other people. Make your customers feel like experts when they decide to make the purchase.