You Have to Provide People a Consistent and Caring Dialogue
Marketing has changed. It was easy back in the day, with the entire data saying how good your tactics were, but the game has changed, and if you don’t open your eyes to this basic truth your marketing plans are doomed to failure. It all starts with a consistent and caring dialogue.
People Are Not Numbers
This might come as a shock, but people want to be treated like human beings. You are your business, and it is about who you are, what you stand for, and what you believe in. When marketing your business remember that you are selling yourself through a consistent and caring dialogue. So how do you take this information and apply it to your goals?
- Create friendships with your customers. They are not just an invoice number. They have names, families, and feelings and a consistent and caring dialogue will easily provide this information for you. Don’t ever take them for granted.
- Every person you meet, every business card you take, and every contact you make must be seen as a potential client. Looking bad just once is enough to keep a customer away for life. Creating a consistent and caring dialogue is the key to your success.
- The definition of the word personalize is “to design or produce (something) to meet someone’s individual requirements.” As much as you can you need to personalize every interaction with a customer. Having a truly consistent and caring dialogue with every person will take care of this.
- Treat others the way you want to be treated. Every transaction should be about giving your client your best. Your web pages, as well as your one on one dealings with customers, should reflect this. Maintaining a consistent and caring dialogue is as simple as having the conversation you would want to have with anyone important to your life.
Having a caring and consistent dialogue with every customer is how you will be remembered in their hearts and minds. Your job as a marketer is to find an emotional connection that becomes a business connection as well.